BKNG logo
Booking Holdings Inc.
BKNG
5584.08 (0.94%) 52.57
180.98(B)
Consumer Discretionary
Hotels Restaurants and Leisure
Booking Holdings Inc. together with its subsidiaries provides online and traditional travel and restaurant reservations and related services in the United States the Netherlands and internationally. The company operates Booking.com which offers online accommodation reservations; and Priceline which provides discount travel reservations services as well as online accommodation flight rental car reservation services vacation packages cruises activity and hotel distribution services for partners and affiliates. It also operates Agoda that offers online accommodation reservation flight ground transportation and activities reservation services. In addition the company operates KAYAK an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations as well as reservation management services to restaurants. Further it offers travel-related insurance products and restaurant management services to consumers travel service providers and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk Connecticut.
My Holdings:
(?% ownership)
Shares:
Cost basis:
Market cap:$180.98(B)
EV:$182.21(B)
Total Equity:$-6.66(B)
Div. yield:0.66%
Earnings date:Oct-30-2025
P/E:38.22
P/E (fwd):25.25
P/FCF:19.59
P/S:7.35
P/B:N/A
EPS:$146.1
EPS (fwd):$221.1
FCF/share:$285.0
Dividend/share:$36.7
Book value/share:$-205.3
ROIC:37.9%
ROA:16.3%
ROE:N/A%
Gross margin:86.8%
Net margin:19.2%

BKNG Valuation & Price Targets

Current Price
$5584
Day change: +0.94%
PEvaluation
N/A
N/A
Analyst targets
N/A
N/A

More Valuation Methods

DCF (2-stage)
N/A
N/A
DCF (simple)
N/A
N/A
DCF (exit mult.)
N/A
N/A
Future P/E
N/A
N/A
Peter Lynch FV
N/A
N/A
Graham No.
N/A
N/A
DDM
N/A
N/A

PEvaluation

7% overvalued
Low
$3909
Mid
$5211
High
$6514
Current price
$5584
Fair P/E
Margin of safety
Market Model
Shares outstan...ROICRevenue growthDebt/FCFAssets/Liabili...
Economic moat: Wide

EPS Estimates

LowAvgHigh#
FY+1206.2221.1227.529
FY+2226.0254.5273.927
FY+3280.0296.0320.913
FY+4311.5340.6373.15
FY+5347.0395.5454.35
EPS

Analyst Price Targets

9% undervalued
Low
$5200
Mid
$6100
High
$7218
Current price
$5584

Analyst Recommendations

Strong Buy4
Buy21
Hold13
Sell0
Strong Sell0

EPS Estimates

LowAvgHigh#
FY+1206.2221.1227.529
FY+2226.0254.5273.927
FY+3280.0296.0320.913
FY+4311.5340.6373.15
FY+5347.0395.5454.35

2-stage DCF

First Stage Duration
Starting Free Cash Flow
First Stage Growth Rate
Terminal Growth Rate
Discount Rate

Discounted Cash Flow

Forecast years
Terminal Growth Rate
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Discounted Cash Flow (exit mult.)

Forecast years
Exit FCF Multiple
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Future P/E Valuation

Projection Years
Base Revenue
Revenue Growth Rate
Final Net Margin
Final P/E Ratio
Discount Rate

Peter Lynch Fair Value

Earnings Per Share
Growth Rate

Graham Formula

Earnings Per Share
EPS Growth (7-10 years)
Government Bond Rate

Dividend Discount Model

Annual Dividend
First Stage Length (Years)
First Stage Growth Rate
Final Growth Rate
Discount Rate

Summary

TTM Financials

Income (TTM)

RevenueGrossNet
Revenue$25.02(B)
Gross profit$21.71(B)
EBITDA$8.95(B)
Net income$4.81(B)
Gross margin86.8%
Operating margin32.8%
Net margin19.2%
Shares outstanding:32.41(M)

Balance sheet

Cash & ST inv.Other ST assetsLong term assetsEquityCurrent liabilitiesLong term debtOther LT liabilities
Total assets$30.68(B)
Current assets$23.26(B)
Total liabilities$37.34(B)
Current liabilities$18.64(B)
Cash & Short-term inv.$17.59(B)
Long-term debt$17.47(B)
Total intangibles$4.15(B)
PP&E$1.44(B)

Cash flow (TTM)

CFOCFICFF
FCF$9.24(B)
CapEx$-338.00(M)
Dividends paid$-1.21(B)
Stock issued$14.00(M)
Stock repurchased$-6.66(B)
Stock-based comp.$612.00(M)
Debt issued$3.83(B)
Debt repaid$-4.76(B)

Per share data (TTM)

Price: $5584
Revenue: $760 (7.4x | 13.6%) Gross profit: $670 (8.3x | 12.0%) Earnings: $146 (38.2x | 2.6%)
FCF: $285 (19.6x | 5.1%) Stock-based Comp.: $18.9 (295.7x | 0.3%) Dividend: $36.7 (152.2x | 0.7%)
Total Assets: $947 (5.9x | 17.0%) Total Liabilities: $1152 (4.8x | 20.6%) Book Value: $-205.32 (-27.2x | -3.7%) Cash & ST inv.: $543 (10.3x | 9.7%) Debt: $539 (10.4x | 9.7%)

Growth Estimates

Revenue

CAGR: 8.2%
FY+1FY+2FY+3FY+4FY+5
FY+1$26.37(B)
FY+2(+8.0%)$28.49(B)
FY+3(+9.2%)$31.10(B)
FY+4(+8.3%)$33.67(B)
FY+5(+7.5%)$36.21(B)

Net Income

CAGR: 12.4%
FY+1FY+2FY+3FY+4FY+5
FY+1$7.21(B)
FY+2(+11.6%)$8.04(B)
FY+3(+12.6%)$9.05(B)
FY+4(+12.6%)$10.19(B)
FY+5(+12.8%)$11.50(B)

EPS

CAGR: 15.6%
FY+1FY+2FY+3FY+4FY+5
FY+1$221
FY+2(+15.1%)$255
FY+3(+16.3%)$296
FY+4(+15.1%)$341
FY+5(+16.1%)$396

FCF per share

CAGR: 15.9%
FY+1FY+2FY+3
FY+1$263
FY+2(+25.6%)$330
FY+3(+7.0%)$353

Historical Financials

Showing limited histrical data.
YearlyQuarterly
Income
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.05.0(B)10.0(B)15.0(B)20.0(B)
Revenue Operating Income Net IncomeCOGSGross ProfitTotal OpEx.R&DSG&AInterest ExpenseInterest IncomePre-tax incomeIncome tax
Cash flow
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.02.0(B)4.0(B)6.0(B)
Stock-based Comp. FCFCFONet IncomeD&ACFFStock IssuedStock RepurchasedDebt IssuedDebt RepaidDividend PaidCFIAcquisitionsDivestituresCapital Expenditures
Balance sheet
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.05.0(B)10.0(B)15.0(B)20.0(B)25.0(B)30.0(B)
Total Assets Total LiabilitiesCurrent assetsCash and EquivalentsShort-term investmentsInventoriesReceivablesNon-current assetsNet PP&EIntangible AssetsGoodwillCurrent liabilitiesAccounts payableNon-current liabilitiesLong-Term DebtTotal Equity
Per share data
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.050.0100.0150.0200.0
EPS (Basic) FCF/Share Dividend/ShareEPS (Diluted)Book value/ShareCash & ST inv./ShareDebt/Share
Ratios
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.020.040.060.080.0100.0
P/E P/S EV/EarningsP/FCFP/BEV/FCFDebt/EquityPayout ratio
Margins
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240%20%40%60%80%100%
Net Income Margin Operating Margin Gross MarginEBITDA MarginFCF Margin
Returns
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240%10%20%30%40%
ROIC ROAROCEROE
Shares outstanding
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.010.0(M)20.0(M)30.0(M)40.0(M)
Shares (Basic)Shares (Diluted)
Market Cap.
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.050.0(B)100.0(B)150.0(B)
Market Cap.

KPIs

Travel Bookings
12/20223/20236/20239/202312/20233/20246/20249/202412/20243/2025
Merchant Agency
Revenue By Segment
12/20223/20236/20239/202312/20233/20246/20249/202412/20243/2025
Agency Advertising and Other Merchant

Similar Companies

Ownership

Major holders

*Excludes indirect insider ownership

Insiders: 0.17%
Institutions: 97.55%
Other: 2.27%

Institutional ownership

9.14% Vanguard Group Inc8.41% Blackrock Inc.4.36% State Street Corporati...3.31% JPMORGAN CHASE & CO2.86% Capital World Investor...2.67% Price (T.Rowe) Associa...2.64% Geode Capital Manageme...2.39% Dodge & Cox Inc2.22% Morgan Stanley1.92% FMR, LLC57.63% Others

Trading Summary

In the past year, insiders have bought $0.00 worth of the company's stock, and sold $26.61(M).

Congress members have bought between $6006 - $90000 worth of the company's stock, and sold between $121009 - $340000.

Insider transactions

2025-09

$0.00
$0.00

2025-08

$0.00
$0.00

2025-07

$5.77(M)
$0.00

2025-06

$5.43(M)
$0.00

2025-05

$6.85(M)
$0.00

2025-04

$0.00
$0.00

2025-03

$4.19(M)
$0.00

2025-02

$0.00
$0.00

2025-01

$0.00
$0.00

2024-12

$0.00
$0.00

2024-11

$878170
$0.00

2024-10

$0.00
$0.00

2024-09

$0.00
$0.00
DateSharesTotal ($)Price ($)NameTitle
Grant2025-07-311,00000.0FOGEL GLENN DChief Executive Officer
Sell2025-07-151,0135,769,0365695.0FOGEL GLENN DChief Executive Officer
Sell2025-06-161,0135,425,6975356.1FOGEL GLENN DChief Executive Officer
Grant2025-05-304800.0GRADDICK-WEIR MIRIAN MDirector
Grant2025-05-306800.0MYLOD ROBERT J JRDirector
Grant2025-05-304800.0ROTHMAN THOMAS EDirector
Grant2025-05-304800.0NOSKI CHARLES HOWARDDirector
Grant2025-05-304800.0READ NICHOLAS JONATHANDirector
Grant2025-05-304800.0SINGH SUMITDirector
Grant2025-05-304800.0GRIER KELLY J.Director
Grant2025-05-304800.0QUINLAN LARRYDirector
Grant2025-05-304800.0VOJVODICH RADAKOVICH LYNNDirector
Grant2025-05-304800.0WITTMAN VANESSA AMESDirector
Sell2025-05-151,0135,310,5025242.4FOGEL GLENN DChief Executive Officer
Grant2025-05-142000.0HOPEMAN WEIDirector
Sell2025-05-013001,542,7245142.4PISANO PAULOOfficer
Grant2025-03-0448000.0PISANO PAULOOfficer
Grant2025-03-0415,40100.0FOGEL GLENN DChief Executive Officer
Grant2025-03-0460700.0D'EMIC SUSANAOfficer
Grant2025-03-0465500.0STEENBERGEN EWOUT LChief Financial Officer
Grant2025-03-044,35300.0MILLONES PETER JGeneral Counsel
Sell2025-03-048504,190,8444930.4PISANO PAULOOfficer
Grant2025-03-032000.0HOPEMAN WEIDirector
Grant2025-02-2420900.0PISANO PAULOOfficer
Grant2025-02-2415700.0D'EMIC SUSANAOfficer
Sell2024-11-22170878,1705165.7PISANO PAULOOfficer
Grant2024-11-1420000.0MILLONES PETER JGeneral Counsel
Grant2024-11-1220000.0MYLOD ROBERT J JRDirector
Sell2024-08-27100388,7603887.6PISANO PAULOOfficer
Sell2024-08-158583,101,4143614.7D'EMIC SUSANAOfficer

Congressional trading

2025-09

$0.00
$0.00

2025-08

$0.00
$0.00

2025-07

$0.00
$0.00

2025-06

$107501
$0.00

2025-05

$75001
$0.00

2025-04

$16001
$8001

2025-03

$8001
$16001

2025-02

$0.00
$8001

2025-01

$8001
$0.00

2024-12

$0.00
$0.00

2024-11

$0.00
$0.00

2024-10

$8001
$0.00

2024-09

$0.00
$0.00
DatePoliticianPartyChamberAmount ($)
Sell2025-06-27Michael T. McCaulRHouse$50,001 - $100,000
Sell2025-06-16Michael T. McCaulRHouse$15,001 - $50,000
Sell2025-05-12Jefferson ShreveRHouse$50,001 - $100,000
Buy2025-04-09Ro KhannaDHouse$1,001 - $15,000
Sell2025-04-04Ro KhannaDHouse$1,001 - $15,000
Sell2025-04-04Ro KhannaDHouse$1,001 - $15,000
Sell2025-03-06Ro KhannaDHouse$1,001 - $15,000
Buy2025-03-05Josh GottheimerDHouse$1,001 - $15,000
Buy2025-03-04Josh GottheimerDHouse$1,001 - $15,000
Buy2025-02-19Ro KhannaDHouse$1,001 - $15,000
Sell2025-01-17Ro KhannaDHouse$1,001 - $15,000
Sell2024-10-17Josh GottheimerDHouse$1,001 - $15,000
Buy2024-08-05Ro KhannaDHouse$1,001 - $15,000
Buy2024-08-02Ro KhannaDHouse$1,001 - $15,000
Sell2024-08-02Josh GottheimerDHouse$1,001 - $15,000

Tools

Dividend Income

Investment Amount
Dividend Yield
What is the Dividend Income Calculator?

The Dividend Income Calculator helps you estimate the yearly, quarterly, monthly, and daily income of your investments.

How to Use This Calculator?

Enter the dividend yield and the invested amount. Optionally, preload stock data to automatically fetch the dividend yield.

Required Investment

Dividend Yield
Desired Yearly Payout
Desired Quarterly Payout
Desired Monthly Payout
What is the Required Investment Calculator?

The Required Investment Calculator helps you determine the amount of money you need to invest in a stock to achieve a desired dividend.

How to Use This Calculator?

Enter the dividend yield and your desired dividend income. Optionally, preload stock data to automatically fetch the dividend yield.

Future Dividend Yield

Base Dividend
Current Price
Number of Years
Dividend Growth Rate
What is the Future Yield Calculator?

The Future Yield Calculator helps you estimate the future dividend yield of a stock based on its current dividend, price, and expected dividend growth rate.

How to Use This Calculator?

Enter the base dividend, current price, number of years, and dividend growth rate. Optionally, preload stock data to automatically fetch the dividend and price. The calculator will display the current yield and the projected future yield.

Future Dividend Income

Base Dividend
Number of Years
Dividend Growth Rate
What is the Future Dividend Income Calculator?

The Future Dividend Income Calculator helps you estimate the future dividend income from your investments based on the current dividend yield and expected growth rate.

How to Use This Calculator?

Enter the current dividend yield, expected growth rate, and investment duration. Optionally, preload stock data to automatically fetch the dividend yield.