Celsius Holdings Inc. develops processes manufactures markets sells and distributes functional energy drinks in the United States North America Europe the Asia Pacific and internationally. The company offers CELSIUS ESSENTIALS a functional energy drink formulated with aminos; and CELSIUS Hydration a line of zero-sugar hydration powders featuring electrolytes in various fruit-forward flavors as well as ready-to-drink energy beverages on-the-go powder and hydration sticks and nutrition and wellness products under CELSIUS Alani Nu and Rockstar brand names. It distributes its products through direct-to-store delivery independent distributors supermarkets convenience stores drug stores nutritional stores food service providers and mass merchants as well as natural food stores fitness centers mass market retailers vitamin specialty stores club stores gyms and e-commerce platforms. The company was formerly known as Vector Ventures Inc. and changed its name to Celsius Holdings Inc. in January 2007. Celsius Holdings Inc. was founded in 2004 and is headquartered in Boca Raton Florida.