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AAPL logo
Apple Inc.
AAPL
230.49 (0.54%) 1.25
3.42(T)
Information Technology
Technology Hardware Storage and Peripherals
Apple Inc. designs manufactures and markets smartphones personal computers tablets wearables and accessories worldwide. The company offers iPhone a line of smartphones; Mac a line of personal computers; iPad a line of multi-purpose tablets; and wearables home and accessories comprising AirPods Apple TV Apple Watch Beats products and HomePod. It also provides AppleCare support and cloud services; and operates various platforms including the App Store that allow customers to discover and download applications and digital content such as books music video games and podcasts as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition the company offers various subscription-based services such as Apple Arcade a game subscription service; Apple Fitness+ a personalized fitness service; Apple Music which offers users a curated listening experience with on-demand radio stations; Apple News+ a subscription news and magazine service; Apple TV+ which offers exclusive original content; Apple Card a co-branded credit card; and Apple Pay a cashless payment service as well as licenses its intellectual property. The company serves consumers and small and mid-sized businesses; and the education enterprise and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores and direct sales force; and third-party cellular network carriers wholesalers retailers and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino California.
My Holdings:
(?% ownership)
Shares:
Cost basis:
Market cap:$3.42(T)
EV:$3.39(T)
Total Equity:$65.83(B)
Div. yield:0.44%
Earnings date:Oct-30-2025
P/E:34.92
P/E (fwd):31.19
P/FCF:35.62
P/S:8.48
P/B:52.03
EPS:$6.6
EPS (fwd):$7.4
FCF/share:$6.5
Dividend/share:$1.0
Book value/share:$4.4
ROIC:59.2%
ROA:29.9%
ROE:149.8%
Gross margin:46.7%
Net margin:24.3%
Valuation Summary TTM Financials Growth Estimates Historical Data KPIs Similar Companies Ownership Tools

AAPL Valuation & Price Targets

Current Price
$230
Day change: +0.54%
PEvaluation
N/A
N/A
Analyst targets
N/A
N/A

More Valuation Methods

DCF (2-stage)
N/A
N/A
DCF (simple)
N/A
N/A
DCF (exit mult.)
N/A
N/A
Future P/E
N/A
N/A
Peter Lynch FV
N/A
N/A
Graham No.
N/A
N/A
DDM
N/A
N/A

PEvaluation

17% overvalued
Low
$143
Mid
$190
High
$238
Current price
$230
Fair P/E
Margin of safety
Market Model
Shares outstan...ROICRevenue growthDebt/FCFAssets/Liabili...
Economic moat: Very wide

EPS Estimates

LowAvgHigh#
FY+17.37.47.533
FY+27.18.09.037
FY+38.08.89.617
FY+49.710.310.82
FY+512.112.112.12
EPS

Analyst Price Targets

3% undervalued
Low
$175
Mid
$238
High
$300
Current price
$230

Analyst Recommendations

Strong Buy4
Buy22
Hold15
Sell1
Strong Sell1

EPS Estimates

LowAvgHigh#
FY+17.37.47.533
FY+27.18.09.037
FY+38.08.89.617
FY+49.710.310.82
FY+512.112.112.12

2-stage DCF

First Stage Duration
Starting Free Cash Flow
First Stage Growth Rate
Terminal Growth Rate
Discount Rate

Discounted Cash Flow

Forecast years
Terminal Growth Rate
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Discounted Cash Flow (exit mult.)

Forecast years
Exit FCF Multiple
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Future P/E Valuation

Projection Years
Base Revenue
Revenue Growth Rate
Final Net Margin
Final P/E Ratio
Discount Rate

Peter Lynch Fair Value

Earnings Per Share
Growth Rate

Graham Formula

Earnings Per Share
EPS Growth (7-10 years)
Government Bond Rate

Dividend Discount Model

Annual Dividend
First Stage Length (Years)
First Stage Growth Rate
Final Growth Rate
Discount Rate

Summary

TTM Financials

Income (TTM)

RevenueGrossNet
Revenue$408.63(B)
Gross profit$190.74(B)
EBITDA$141.70(B)
Net income$99.28(B)
Gross margin46.7%
Operating margin31.9%
Net margin24.3%
Shares outstanding:14.84(B)

Balance sheet

Cash & ST inv.Other ST assetsLong term assetsCurrent liabilitiesLong term debtOther LT liabilitiesEquity
Total assets$331.50(B)
Current assets$122.49(B)
Total liabilities$265.67(B)
Current liabilities$141.12(B)
Cash & Short-term inv.$55.37(B)
Long-term debt$82.43(B)
Total intangibles$0
PP&E$48.51(B)

Cash flow (TTM)

CFOCFICFF
FCF$96.18(B)
CapEx$-12.38(B)
Dividends paid$-15.36(B)
Stock issued$0
Stock repurchased$-101.66(B)
Stock-based comp.$12.54(B)
Debt issued$8.44(B)
Debt repaid$-9.32(B)

Per share data (TTM)

Price: $230
Revenue: $27.2 (8.5x | 11.8%) Gross profit: $12.9 (17.9x | 5.6%) Earnings: $6.60 (34.9x | 2.9%)
FCF: $6.47 (35.6x | 2.8%) Stock-based Comp.: $0.84 (272.8x | 0.4%) Dividend: $1.01 (228.2x | 0.4%)
Total Assets: $22.3 (10.3x | 9.7%) Total Liabilities: $17.9 (12.9x | 7.8%) Book Value: $4.43 (52.0x | 1.9%) Cash & ST inv.: $3.73 (61.8x | 1.6%) Debt: $5.55 (41.5x | 2.4%)

Growth Estimates

Revenue

CAGR: 6.4%
FY+1FY+2FY+3FY+4FY+5
FY+1$415.66(B)
FY+2(+4.8%)$435.74(B)
FY+3(+6.0%)$461.70(B)
FY+4(+6.1%)$489.89(B)
FY+5(+8.9%)$533.33(B)

Net Income

CAGR: 8.7%
FY+1FY+2FY+3FY+4FY+5
FY+1$110.76(B)
FY+2(+4.6%)$115.89(B)
FY+3(+8.0%)$125.13(B)
FY+4(+10.3%)$137.97(B)
FY+5(+12.1%)$154.63(B)

EPS

CAGR: 13.2%
FY+1FY+2FY+3FY+4FY+5
FY+1$7.39
FY+2(+7.8%)$7.97
FY+3(+10.0%)$8.77
FY+4(+17.2%)$10.28
FY+5(+17.9%)$12.12

FCF per share

CAGR: 12.0%
FY+1FY+2FY+3
FY+1$8.19
FY+2(+11.5%)$9.13
FY+3(+12.5%)$10.27

Historical Financials

Showing limited histrical data.
YearlyQuarterly
Income
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.0100.0(B)200.0(B)300.0(B)
Revenue Operating Income Net IncomeCOGSGross ProfitTotal OpEx.R&DSG&AInterest ExpenseInterest IncomePre-tax incomeIncome tax
Cash flow
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.020.0(B)40.0(B)60.0(B)80.0(B)100.0(B)
Stock-based Comp. FCFCFONet IncomeD&ACFFStock IssuedStock RepurchasedDebt IssuedDebt RepaidDividend PaidCFIAcquisitionsDivestituresCapital Expenditures
Balance sheet
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.0100.0(B)200.0(B)300.0(B)
Total Assets Total LiabilitiesCurrent assetsCash and EquivalentsShort-term investmentsInventoriesReceivablesNon-current assetsNet PP&EIntangible AssetsGoodwillCurrent liabilitiesAccounts payableNon-current liabilitiesLong-Term DebtTotal Equity
Per share data
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.01.02.03.04.05.06.07.0
EPS (Basic) FCF/Share Dividend/ShareEPS (Diluted)Book value/ShareCash & ST inv./ShareDebt/Share
Ratios
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.010.020.030.0
P/E P/S EV/EarningsP/FCFP/BEV/FCFDebt/EquityPayout ratio
Margins
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240%10%20%30%40%
Net Income Margin Operating Margin Gross MarginEBITDA MarginFCF Margin
Returns
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240%10%20%30%40%50%
ROIC ROAROCEROE
Shares outstanding
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.05.0(B)10.0(B)15.0(B)
Shares (Basic)Shares (Diluted)
Market Cap.
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY20240.0500.0(B)1.0(T)1.5(T)2.0(T)2.5(T)3.0(T)3.5(T)
Market Cap.

KPIs

Gross Profit By Type
3/20236/20239/202312/20233/20246/20249/202412/20243/20256/2025
Services Products
Revenue By Geography
3/20236/20239/202312/20233/20246/20249/202412/20243/20256/2025
Americas Greater China Rest of Asia Pacific Europe Japan
Revenue By Segment
3/20236/20239/202312/20233/20246/20249/202412/20243/20256/2025
iPhone Services Wearables, Home and Accessories iPad Mac

Similar Companies

Ownership

Major holders

*Excludes indirect insider ownership

Insiders: 2.10%
Institutions: 63.39%
Other: 34.51%

Institutional ownership

9.54% Vanguard Group Inc7.74% Blackrock Inc.4.02% State Street Corporati...2.39% Geode Capital Manageme...2.21% FMR, LLC2.02% Berkshire Hathaway, In...1.63% Morgan Stanley1.45% Price (T.Rowe) Associa...1.45% JPMORGAN CHASE & CO1.26% NORGES BANK29.68% Others

Trading Summary

In the past year, insiders have bought $0.00 worth of the company's stock, and sold $229.08(M).

Congress members have bought between $686039 - $2.02(M) worth of the company's stock, and sold between $6.33(M) - $28.61(M).

Insider transactions

2025-09

$0.00
$0.00

2025-08

$7.77(M)
$0.00

2025-07

$0.00
$0.00

2025-06

$0.00
$0.00

2025-05

$933955
$0.00

2025-04

$41.76(M)
$0.00

2025-03

$0.00
$0.00

2025-02

$343147
$0.00

2025-01

$0.00
$0.00

2024-12

$25.00(M)
$0.00

2024-11

$46.41(M)
$0.00

2024-10

$104.91(M)
$0.00

2024-09

$0.00
$0.00
DateSharesTotal ($)Price ($)NameTitle
Sell2025-08-0834,8217,772,047223.2O'BRIEN DEIRDREOfficer
Sell2025-05-124,486933,955208.2KONDO CHRISTOPHEROfficer
Sell2025-04-234,570941,420206.0PAREKH KEVANChief Financial Officer
Sell2025-04-0238,8228,683,252223.7ADAMS KATHERINE LGeneral Counsel
Sell2025-04-0235,4937,950,691224.0WILLIAMS JEFFREY EChief Operating Officer
Sell2025-04-02108,13624,184,658223.7COOK TIMOTHY DChief Executive Officer
Sell2025-02-031,516343,147226.4LEVINSON ARTHUR DDirector
Sell2024-12-16100,00024,997,395250.0WILLIAMS JEFFREY EChief Operating Officer
Sell2024-11-19200,00045,464,500227.3LEVINSON ARTHUR DDirector
Sell2024-11-184,130945,233228.9KONDO CHRISTOPHEROfficer
Grant2024-11-058,00000.0ADAMS KATHERINE LGeneral Counsel
Sell2024-10-0459,30513,433,769226.5MAESTRI LUCAChief Financial Officer
Sell2024-10-0261,01913,802,297226.2ADAMS KATHERINE LGeneral Counsel
Sell2024-10-0259,73013,550,148226.9WILLIAMS JEFFREY EChief Operating Officer
Sell2024-10-0261,01913,843,382226.9O'BRIEN DEIRDREOfficer
Sell2024-10-02223,98650,276,355224.5COOK TIMOTHY DChief Executive Officer
Sell2024-08-158,7061,958,850225.0KONDO CHRISTOPHEROfficer

Congressional trading

2025-09

$0.00
$0.00

2025-08

$0.00
$0.00

2025-07

$0.00
$0.00

2025-06

$240002
$889506

2025-05

$925001
$73002

2025-04

$243006
$24002

2025-03

$280004
$73002

2025-02

$40003
$40501

2025-01

$331003
$0.00

2024-12

$15.03(M)
$8001

2024-11

$195003
$8001

2024-10

$65001
$146003

2024-09

$16001
$16001
DatePoliticianPartyChamberAmount ($)
Buy2025-06-30Cleo FieldsDHouse$50,001 - $100,000
Buy2025-06-30Cleo FieldsDHouse$50,001 - $100,000
Buy2025-06-30Cleo FieldsDHouse$100,001 - $250,000
Buy2025-06-30Cleo FieldsDHouse$15,001 - $50,000
Buy2025-06-25Cleo FieldsDHouse$100,001 - $250,000
Buy2025-06-25Cleo FieldsDHouse$1,001 - $15,000
Buy2025-06-25Cleo FieldsDHouse$50,001 - $100,000
Sell2025-06-23Ro KhannaDHouse$15,001 - $50,000
Sell2025-06-16Scott FranklinRHouse$15,001 - $50,000
Buy2025-06-09Cleo FieldsDHouse$1,001 - $15,000
Buy2025-06-09Cleo FieldsDHouse$1,001 - $15,000
Buy2025-06-03Cleo FieldsDHouse$100,001 - $250,000
Buy2025-06-03Cleo FieldsDHouse$1,001 - $15,000
Buy2025-06-02Tim MooreRHouse$50,001 - $100,000
Sell2025-06-02Tim MooreRHouse$100,001 - $250,000
Buy2025-05-19Ro KhannaDHouse$15,001 - $50,000
Buy2025-05-19Ro KhannaDHouse$15,001 - $50,000
Sell2025-05-12Jefferson ShreveRHouse$100,001 - $250,000
Sell2025-05-08Jefferson ShreveRHouse$500,001 - $1,000,000
Buy2025-05-05Marjorie Taylor GreeneRHouse$1,001 - $15,000
Sell2025-04-21Bruce WestermanRHouse$15,001 - $50,000
Sell2025-04-15Tommy TubervilleRSenate$15,001 - $50,000
Sell2025-04-15Ro KhannaDHouse$15,001 - $50,000
Sell2025-04-15Ro KhannaDHouse$15,001 - $50,000
Sell2025-04-14Sheldon WhitehouseDSenate$15,001 - $50,000
Buy2025-04-10Terri A. SewellDHouse$1,001 - $15,000
Buy2025-04-09Marjorie Taylor GreeneRHouse$1,001 - $15,000
Sell2025-04-09Josh GottheimerDHouse$1,001 - $15,000
Sell2025-04-09Ro KhannaDHouse$15,001 - $50,000
Sell2025-04-08Rob BresnahanRHouse$1,001 - $15,000
Sell2025-04-07Julie JohnsonDHouse$1,001 - $15,000
Sell2025-04-04Ro KhannaDHouse$1,001 - $15,000
Sell2025-04-04Ro KhannaDHouse$1,001 - $15,000
Sell2025-04-04Ro KhannaDHouse$1,001 - $15,000
Buy2025-04-03Marjorie Taylor GreeneRHouse$1,001 - $15,000
Buy2025-03-31Jefferson ShreveRHouse$15,001 - $50,000
Sell2025-03-31Julie JohnsonDHouse$1,001 - $15,000
Sell2025-03-27Greg LandsmanDHouse$15,001 - $50,000
Sell2025-03-27Greg LandsmanDHouse$15,001 - $50,000
Sell2025-03-20Bruce WestermanRHouse$1,001 - $15,000
Buy2025-03-17Marjorie Taylor GreeneRHouse$1,001 - $15,000
Sell2025-03-10Michael T. McCaulRHouse$100,001 - $250,000
Sell2025-03-06Josh GottheimerDHouse$1,001 - $15,000
Sell2025-03-06Josh GottheimerDHouse$1,001 - $15,000
Sell2025-03-05Josh GottheimerDHouse$1,001 - $15,000
Buy2025-03-03Bruce WestermanRHouse$15,001 - $50,000
Sell2025-02-24Josh GottheimerDHouse$1,001 - $15,000
Sell2025-02-21Josh GottheimerDHouse$1,001 - $15,000
Buy2025-02-12Marjorie Taylor GreeneRHouse$1,001 - $15,000
Buy2025-02-07Ro KhannaDHouse$15,001 - $50,000
Sell2025-02-05Shelley Moore CapitoRSenate$1,001 - $15,000
Sell2025-02-05Shelley Moore CapitoRSenate$1,001 - $15,000
Sell2025-02-03Josh GottheimerDHouse$1,001 - $15,000
Sell2025-01-30Michael T. McCaulRHouse$100,001 - $250,000
Sell2025-01-27Michael T. McCaulRHouse$15,001 - $50,000
Sell2025-01-21Michael T. McCaulRHouse$50,001 - $100,000
Sell2025-01-17Shelley Moore CapitoRSenate$1,001 - $15,000
Sell2025-01-17Ro KhannaDHouse$1,001 - $15,000
Sell2025-01-10Tommy TubervilleRSenate$15,001 - $50,000
Sell2024-12-31Nancy PelosiDHouse$5,000,001 - $25,000,000
Buy2024-12-19Josh GottheimerDHouse$1,001 - $15,000
Sell2024-12-19Sheldon WhitehouseDSenate$15,001 - $50,000
Sell2024-11-12Michael T. McCaulRHouse$15,001 - $50,000
Sell2024-11-12Michael T. McCaulRHouse$15,001 - $50,000
Sell2024-11-12Michael T. McCaulRHouse$15,001 - $50,000
Sell2024-11-12Michael T. McCaulRHouse$15,001 - $50,000
Sell2024-11-08Michael T. McCaulRHouse$15,001 - $50,000
Sell2024-11-08Michael T. McCaulRHouse$15,001 - $50,000
Buy2024-11-01Marjorie Taylor GreeneRHouse$1,001 - $15,000
Sell2024-10-29Tommy TubervilleRSenate$15,001 - $50,000
Buy2024-10-14Ro KhannaDHouse$15,001 - $50,000
Buy2024-10-14Ro KhannaDHouse$15,001 - $50,000
Buy2024-10-11Ro KhannaDHouse$1,001 - $15,000
Buy2024-10-07Laurel M. LeeRHouse$15,001 - $50,000
Sell2024-10-07Thomas R. SuozziDHouse$15,001 - $50,000
Buy2024-10-04Ro KhannaDHouse$1,001 - $15,000
Buy2024-10-02Josh GottheimerDHouse$15,001 - $50,000
Sell2024-09-20Shelley Moore CapitoRSenate$1,001 - $15,000
Buy2024-09-12Josh GottheimerDHouse$1,001 - $15,000
Sell2024-09-04John JamesRHouse$1,001 - $15,000
Buy2024-09-03Marjorie Taylor GreeneRHouse$1,001 - $15,000
Sell2024-08-26Michael T. McCaulRHouse$15,001 - $50,000
Sell2024-08-26Michael T. McCaulRHouse$15,001 - $50,000
Sell2024-08-26Tommy TubervilleRSenate$15,001 - $50,000
Sell2024-08-19Morgan McGarveyDHouse$1,001 - $15,000
Buy2024-08-13Morgan McGarveyDHouse$1,001 - $15,000
Buy2024-08-07Scott FranklinRHouse$1,001 - $15,000
Buy2024-08-05Ro KhannaDHouse$1,001 - $15,000
Buy2024-08-02Ro KhannaDHouse$1,001 - $15,000
Buy2024-08-01Josh GottheimerDHouse$1,001 - $15,000
Buy2024-07-31Laurel M. LeeRHouse$15,001 - $50,000

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What is the Future Yield Calculator?

The Future Yield Calculator helps you estimate the future dividend yield of a stock based on its current dividend, price, and expected dividend growth rate.

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Future Dividend Income

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What is the Future Dividend Income Calculator?

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