AAPL logo
Apple Inc.
AAPL
196.45 (-1.41%) 2.76
2.93(T)
Information Technology
Technology Hardware Storage and Peripherals
Apple Inc. designs manufactures and markets smartphones personal computers tablets wearables and accessories worldwide. The company offers iPhone a line of smartphones; Mac a line of personal computers; iPad a line of multi-purpose tablets; and wearables home and accessories comprising AirPods Apple TV Apple Watch Beats products and HomePod. It also provides AppleCare support and cloud services; and operates various platforms including the App Store that allow customers to discover and download applications and digital content such as books music video games and podcasts as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition the company offers various subscription-based services such as Apple Arcade a game subscription service; Apple Fitness+ a personalized fitness service; Apple Music which offers users a curated listening experience with on-demand radio stations; Apple News+ a subscription news and magazine service; Apple TV+ which offers exclusive original content; Apple Card a co-branded credit card; and Apple Pay a cashless payment service as well as licenses its intellectual property. The company serves consumers and small and mid-sized businesses; and the education enterprise and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores and direct sales force; and third-party cellular network carriers wholesalers retailers and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino California.
My Holdings:
(?% ownership)
Shares:
Cost basis:
Market cap:$2.93(T)
EV:$2.93(T)
Total Equity:$66.80(B)
Div. yield:0.51%
Earnings date:Jul-31-2025
P/E:30.55
P/E (fwd):27.32
P/FCF:29.81
P/S:7.42
P/B:43.95
EPS:$6.4
EPS (fwd):$7.2
FCF/share:$6.6
Dividend/share:$1.0
Book value/share:$4.5
ROIC:56.6%
ROA:29.1%
ROE:138.0%

AAPL Valuation & Price Targets

  Current Price
196.45
PE Valuation
N/A
PEvaluation is not available for AAPL.
Analyst targets
N/A
No analyst estimates for AAPL.
DCF
N/A
Adjust your assumptions to reach a valid valuation.
DCF (exit mult.)
N/A
Adjust your assumptions to reach a valid valuation.
Future P/E
N/A
Adjust your assumptions to reach a valid valuation.
Peter Lynch FV
N/A
Adjust your assumptions to reach a valid valuation.
Graham No.
N/A
Adjust your assumptions to reach a valid valuation.
DDM
N/A
Adjust your assumptions to reach a valid valuation.

PEvaluation

1% overvalued
Low
$146
Mid
$194
High
$243
Current price
$196
Fair P/E
Margin of safety
Market Model
Shares outstan...ROICRevenue growthDebt/FCFAssets/Liabili...
Economic moat: Very wide

Analyst Price Targets

18% undervalued
Low
$171
Mid
$233
High
$300
Current price
$196
Strong Buy7
Buy20
Hold16
Sell2
Strong Sell1

Estimated EPS

LowAvgHigh#
FY+16.97.27.641
FY+27.17.99.040
FY+37.88.79.417
FY+49.810.210.62
FY+511.911.911.92

Discounted Cash Flow

Forecast years
Terminal Growth Rate
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Discounted Cash Flow (exit mult.)

Forecast years
Exit FCF Multiple
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Future P/E Valuation

Projection Years
Base Revenue
Revenue Growth Rate
Final Net Margin
Final P/E Ratio
Discount Rate

Peter Lynch Fair Value

Earnings Per Share
Growth Rate (*)

(*) Growth rate is capped between 0 and 25

Graham Formula

Earnings Per Share
Expected Growth Rate
Government Bond Rate

(*) Growth rate is capped to 25

Dividend Discount Model

Annual Dividend
First Stage Length (Years)
First Stage Growth Rate
Final Growth Rate
Discount Rate

(*) First stage rowth rate is capped to 20%

Based on 0 valuation methods, the average fair value estimate for AAPL is $N/A (NaN% overvalued).

Valuations range from $1.7976931348623157e+308 (N/A) to $0.0 (N/A).

TTM Financials

Income (TTM)

RevenueGrossNet
Revenue$400.37(B)
Gross profit$186.70(B)
EBITDA$138.87(B)
Net income$97.29(B)
Gross margin46.6%
Operating margin31.8%
Net margin24.3%
Shares outstanding:14.94(B)

Balance sheet

Cash & ST inv.Other ST assetsLong term assetsCurrent liabilitiesLong term debtOther LT liabilitiesEquity
Total assets$331.23(B)
Current assets$118.67(B)
Total liabilities$264.44(B)
Current liabilities$144.57(B)
Cash & Short-term inv.$48.50(B)
Long-term debt$78.57(B)
Total intangibles$0
PP&E$46.88(B)

Cash flow (TTM)

CFOCFICFF
FCF$98.49(B)
CapEx$-11.07(B)
Dividends paid$-15.31(B)
Stock issued$0
Stock repurchased$-106.88(B)
Stock-based comp.$12.24(B)
Debt issued$3.96(B)
Debt repaid$-10.80(B)

Per share data (TTM)

Price: $196
Revenue: $26.5 (7.4x | 13.5%) Gross profit: $12.5 (15.7x | 6.4%) Earnings: $6.43 (30.6x | 3.3%)
FCF: $6.59 (29.8x | 3.4%) Stock-based Comp.: $0.82 (239.7x | 0.4%) Dividend: $1.00 (196.4x | 0.5%)
Total Assets: $22.2 (8.9x | 11.3%) Total Liabilities: $17.7 (11.1x | 9.0%) Book Value: $4.47 (43.9x | 2.3%) Cash & ST inv.: $3.25 (60.5x | 1.7%) Debt: $5.26 (37.3x | 2.7%)

Growth Estimates

Revenue

CAGR: 6.7%
FY+1FY+2FY+3FY+4FY+5
FY+1$407.12(B)
FY+2(+5.9%)$430.96(B)
FY+3(+6.1%)$457.09(B)
FY+4(+6.9%)$488.75(B)
FY+5(+8.1%)$528.14(B)

Net Income

CAGR: 9.0%
FY+1FY+2FY+3FY+4FY+5
FY+1$107.55(B)
FY+2(+6.5%)$114.51(B)
FY+3(+8.3%)$124.07(B)
FY+4(+10.0%)$136.50(B)
FY+5(+11.1%)$151.69(B)

EPS

CAGR: 13.5%
FY+1FY+2FY+3FY+4FY+5
FY+1$7.19
FY+2(+9.3%)$7.86
FY+3(+10.6%)$8.69
FY+4(+17.3%)$10.19
FY+5(+17.0%)$11.92

FCF per share

CAGR: 15.4%
FY+1FY+2FY+3
FY+1$7.95
FY+2(+15.7%)$9.20
FY+3(+15.1%)$10.59

Historical Financials

Showing limited histrical data. Access 10+ years of financials now! Upgrade
YearlyQuarterly
Income
FY2005FY2006FY2007FY2008FY2009FY2010FY2011FY2012FY2013FY2014FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024
FY2005FY2006FY2007FY2008FY2009FY2010FY2011FY2012FY2013FY2014FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024TTM5Y avg5Y CAGR
Revenue274.51(B)365.82(B)394.33(B)383.29(B)391.04(B)400.37(B)361.80(B)9%
COGS169.56(B)212.98(B)223.55(B)214.14(B)210.35(B)213.67(B)206.12(B)6%
Gross Profit104.96(B)152.84(B)170.78(B)169.15(B)180.68(B)186.70(B)155.68(B)15%
Total OpEx.38.67(B)43.89(B)51.34(B)54.85(B)57.47(B)59.34(B)49.24(B)10%
  R&D18.75(B)21.91(B)26.25(B)29.91(B)31.37(B)32.59(B)25.64(B)14%
  SG&A19.92(B)21.97(B)25.09(B)24.93(B)26.10(B)26.75(B)23.60(B)7%
Operating Income66.29(B)108.95(B)119.44(B)114.30(B)123.22(B)127.36(B)106.44(B)17%
Interest Expense-2.87(B)-2.65(B)-2.93(B)-3.93(B)0.000.00-2.48(B)-100%
Interest Income3.76(B)2.84(B)2.83(B)3.75(B)0.000.002.64(B)-100%
Pre-tax income67.09(B)109.21(B)119.10(B)113.74(B)123.48(B)127.00(B)106.52(B)16%
Income tax-9.68(B)-14.53(B)-19.30(B)-16.74(B)-29.75(B)-29.70(B)-18.00(B)32%
Net Income57.41(B)94.68(B)99.80(B)97.00(B)93.74(B)97.29(B)88.53(B)13%
Cash flow
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024
Stock-based Comp.FCFCFONet IncomeD&ACFFStock IssuedStock RepurchasedDebt IssuedDebt RepaidDividend PaidCFIAcquisitionsDivestituresCapital Expenditures
Balance sheet
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024
Total AssetsTotal LiabilitiesCurrent assetsCash and EquivalentsShort-term investmentsInventoriesReceivablesNon-current assetsNet PP&EIntangible AssetsGoodwillCurrent liabilitiesAccounts payableNon-current liabilitiesLong-Term DebtTotal Equity
Per share data
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024
EPS (Basic)FCF/ShareDividend/ShareEPS (Diluted)Book value/ShareCash & ST inv./ShareDebt/Share
Ratios
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024
P/EP/SEV/EarningsP/FCFP/BEV/FCFDebt/EquityPayout ratio
Margins
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024
Net Income MarginOperating MarginGross MarginEBITDA MarginFCF Margin
Returns
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024
ROICROAROCEROE
Shares outstanding
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024
Shares (Basic)Shares (Diluted)
Market Cap.
FY2015FY2016FY2017FY2018FY2019FY2020FY2021FY2022FY2023FY2024
Market Cap.

Similar Companies

Ownership

Major holders

Insiders: 2.08%
Institutions: 62.84%
Other: 35.08%

Institutional ownership

9.38% Vanguard Group Inc7.63% Blackrock Inc.3.99% State Street Corporati...2.34% Geode Capital Manageme...2.20% FMR, LLC2.01% Berkshire Hathaway, In...1.62% Morgan Stanley1.44% Price (T.Rowe) Associa...1.33% JPMORGAN CHASE & CO1.25% NORGES BANK29.65% Others

Insider transactions

Show:
Buys
Sells
Grants
DateSharesTotal ($)Price ($)NameTitle
Sell2025-05-124,486933,955208.2KONDO CHRISTOPHEROfficer
Sell2025-04-234,570941,420206.0PAREKH KEVANChief Financial Officer
Sell2025-04-0238,8228,683,252223.7ADAMS KATHERINE LGeneral Counsel
Sell2025-04-0235,4937,950,691224.0WILLIAMS JEFFREY EChief Operating Officer
Sell2025-04-02108,13624,184,658223.7COOK TIMOTHY DChief Executive Officer
Sell2025-02-031,516343,147226.4LEVINSON ARTHUR DDirector
Sell2024-12-16100,00024,997,395250.0WILLIAMS JEFFREY EChief Operating Officer
Sell2024-11-19200,00045,464,500227.3LEVINSON ARTHUR DDirector
Sell2024-11-184,130945,233228.9KONDO CHRISTOPHEROfficer
Grant2024-11-058,00000.0ADAMS KATHERINE LGeneral Counsel
Sell2024-10-0459,30513,433,769226.5MAESTRI LUCAChief Financial Officer
Sell2024-10-0261,01913,802,297226.2ADAMS KATHERINE LGeneral Counsel
Sell2024-10-0259,73013,550,148226.9WILLIAMS JEFFREY EChief Operating Officer
Sell2024-10-0261,01913,843,382226.9O'BRIEN DEIRDREOfficer
Sell2024-10-02223,98650,276,355224.5COOK TIMOTHY DChief Executive Officer
Sell2024-08-158,7061,958,850225.0KONDO CHRISTOPHEROfficer
Sell2024-08-095,1781,121,037216.5KONDO CHRISTOPHEROfficer
Grant2024-08-074,50000.0ADAMS KATHERINE LGeneral Counsel
Sell2024-08-05100,00020,643,512206.4ADAMS KATHERINE LGeneral Counsel
Sell2024-05-3075,00014,368,500191.6LEVINSON ARTHUR DDirector

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