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Apple Inc.
AAPL
260.48 (0.20%) 0.51
Information Technology
Technology Hardware Storage and Peripherals
Apple Inc. designs manufactures and markets smartphones personal computers tablets wearables and accessories worldwide. The company offers iPhone a line of smartphones; Mac a line of personal computers; iPad a line of multi-purpose tablets; and wearables home and accessories comprising AirPods Apple Vision Pro Apple TV Apple Watch Beats products and HomePod as well as Apple branded and third-party accessories. It also provides AppleCare support and cloud services; and operates various platforms including the App Store that allow customers to discover and download applications and digital content such as books music video games and podcasts as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition the company offers various subscription-based services such as Apple Arcade a game subscription service; Apple Fitness+ a personalized fitness service; Apple Music which offers users a curated listening experience with on-demand radio stations; Apple News+ a subscription news and magazine service; Apple TV which offers exclusive original content and live sports; Apple Card a co-branded credit card; and Apple Pay a cashless payment service as well as licenses its intellectual property. The company serves consumers and small and mid-sized businesses; and the education enterprise and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores and direct sales force; and third-party cellular network carriers and resellers. The company was formerly known as Apple Computer Inc. and changed its name to Apple Inc. in January 2007. Apple Inc. was founded in 1976 and is headquartered in Cupertino California.

Quality Checklist 5/8

5Y Shares Out Change < 0%
ROIC > 10%
Net Margin > 10%
Past Net Income CAGR > 0%
Est. EPS Growth > 5%
Debt/Equity < 1
Current Ratio > 1
Quick Ratio > 1
0.0%of Portfolio

My holdings

Day change:
Total change:
Shares:
Cost basis:
Market cap: $3.82(T)
EV: $3.90(T)
Total Equity: $88.19(B)
Earnings date: Apr-30-2026
P/E: 32.89
Forward P/E: 30.57
P/FCF: 31.05
P/S: 8.89
P/B: 43.41
EPS: $7.9
EPS (fwd): $8.5
FCF/share: $8.4
Revenue/share: $29.3
Book value/share: $6.0
ROIC: 66.7%
ROA: 30.9%
ROE: 171.4%
Debt/Equity: 1.03
Current Ratio: 1.00
Gross margin: 47.3%
Operating margin: 32.0%
Net margin: 27.0%
Dividend/share: $1.0
Div. yield: 0.40%
All Valuation Overview Growth Financials & KPIsCompetitors & Peer Comparison Ownership Tools

AAPL Valuation & Price Targets

Current Price
$260

Favorite Valuation Methods

PEvaluation
N/A
Analyst targets
N/A
DCF (2-stage)
N/A

More Valuation Methods

DCF (simple)
N/A
N/A
DCF (exit mult.)
N/A
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DDM
N/A
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EPS growth
N/A
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Revenue growth
N/A
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Peter Lynch FV
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Graham No.
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PEvaluation

5% overvalued
Low
$186
Mid
$248
High
$311
Current price
$260
Fair P/E
Margin of safety
EPS
Market Model
ROICRevenue growthFCF MarginShares outstan...Debt/EquityDebt/EBITDA
Economic moat: Very wide

EPS Estimates

LowAvgHigh#
FY+18.28.59.042
FY+28.49.310.443
FY+39.010.411.318
FY+411.512.112.53
FY+512.813.814.73

Analyst Price Targets

15% undervalued
Low
$205
Mid
$300
High
$350
Current price
$260

Analyst Recommendations

Strong Buy6
Buy25
Hold15
Sell1
Strong Sell1

2-stage DCF

First Stage Duration: 5 Years
Starting Free Cash Flow
First Stage Growth Rate
LowMidHigh
Terminal Growth Rate
LowMidHigh
Discount Rate

Discounted Cash Flow

Forecast years: 5 Years
Terminal Growth Rate
LowMidHigh
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Discounted Cash Flow (exit mult.)

Forecast years: 5 Years
Exit FCF Multiple
LowMidHigh
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Dividend Discount Model

Annual Dividend
First Stage Length (Years): 0 Years
First Stage Growth Rate
Final Growth Rate
Discount Rate

EPS Growth

Forecast years: 5 Years
Starting EPS
EPS Growth Rate
LowMidHigh
Final P/E
LowMidHigh
Discount Rate

Revenue Growth Valuation

Forecast Years: 10 Years
Base Revenue
Revenue Growth Rate
LowMidHigh
Final Net Margin
LowMidHigh
Final P/E Ratio
LowMidHigh
Discount Rate

Peter Lynch Fair Value

Earnings Per Share
Growth Rate

Graham Formula

Earnings Per Share
EPS Growth (7-10 years)
Government Bond Rate
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