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Booking Holdings Inc.
BKNG
193.29 (-0.84%) 1.61
Market cap
$145.23(B)
Earnings date
Oct-29-2026
Category
Sector
Consumer Discretionary
Industry
Hotels Restaurants and Leisure
Booking Holdings Inc. together with its subsidiaries provides online and traditional travel and restaurant reservations and related services in the United States the Netherlands the United Kingdom and internationally. The company operates Booking.com which offers online accommodation reservations; and Priceline which provides discount travel reservations services as well as online accommodation flight rental car reservation services vacation packages cruises activity and affiliate programs. It also operates Agoda that offers online accommodation reservation flight ground transportation and attractions. In addition the company operates KAYAK an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations as well as reservation management services to restaurants. Further it offers travel-related insurance products payment facilitation and restaurant management services to consumers travel service providers and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk Connecticut.
EV: $142.51(B)
Total Equity: $-10.78(B)
Debt/Equity: 12187
Dividend/share: $1.6
Div. yield: 0.83%
P/E: 21.24
Forward P/E: 18.50
P/FCF: 15.36
P/S: 5.42
P/B: N/A
EPS: $9.1
EPS (fwd): $10.4
FCF/share: $12.6
Revenue/share: $35.6
Book value/share: $-14.2
ROIC: 39.0%
ROA: 17.8%
ROE: —
Margins: Gross | Op. | Net
87.2% | 34.5% | 25.5%
0.0%of Portfolio
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BKNG Valuation & Price Targets

Favorite Valuation Methods

PEvaluation
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Analyst targets
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DCF (2-stage)
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More Valuation Methods

DCF (simple)
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DCF (exit mult.)
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DDM
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EPS growth
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Revenue growth
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Peter Lynch FV
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Graham No.
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PEvaluation

CURRENT PRICE
$193
45% Undervalued
BEAR
$211
9%
BASE
$281
45%
BULL
$351
82%
Fair P/E
Margin of safety
EPS
Market Model
ROICRevenue growthFCF MarginShares outstan...Debt/EquityDebt/EBITDA
Economic moat: Wide

EPS Estimates

LowAvgHigh#
FY+110.210.410.832
FY+211.412.413.332
FY+313.214.415.920
FY+416.116.617.75
FY+518.119.421.45

Analyst Price Targets

CURRENT PRICE
$193
24% Undervalued
BEAR
$188
3%
BASE
$240
24%
BULL
$301
56%

Analyst Recommendations

Strong Buy5
Buy25
Hold8
Sell0
Strong Sell0

2-stage DCF

First Stage Duration: 5 Years
Starting Free Cash Flow
First Stage Growth Rate
Low
Mid
High
Terminal Growth Rate
Low
Mid
High
Discount Rate

Discounted Cash Flow

Forecast years: 5 Years
Terminal Growth Rate
Low
Mid
High
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Discounted Cash Flow (exit mult.)

Forecast years: 5 Years
Exit FCF Multiple
Low
Mid
High
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Dividend Discount Model

Annual Dividend
First Stage Length (Years): 0 Years
First Stage Growth Rate
Low
Mid
High
Final Growth Rate
Low
Mid
High
Discount Rate

EPS Growth

Forecast years: 5 Years
Starting EPS
EPS Growth Rate
Low
Mid
High
Final P/E
Low
Mid
High
Discount Rate

Revenue Growth Valuation

Forecast Years: 10 Years
Base Revenue
Revenue Growth Rate
Low
Mid
High
Final Net Margin
Low
Mid
High
Final P/E Ratio
Low
Mid
High
Discount Rate

Peter Lynch Fair Value

Earnings Per Share
Growth Rate
Low
Mid
High

Graham Formula

Earnings Per Share
EPS Growth (7-10 years)
Low
Mid
High
Government Bond Rate
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