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Booking Holdings Inc.
BKNG
4550.43 (-1.59%) 72.26
Consumer Discretionary
Hotels Restaurants and Leisure
Booking Holdings Inc. together with its subsidiaries provides online and traditional travel and restaurant reservations and related services in the United States the Netherlands the United Kingdom and internationally. The company operates Booking.com which offers online accommodation reservations; and Priceline which provides discount travel reservations services as well as online accommodation flight rental car reservation services vacation packages cruises activity and affiliate programs. It also operates Agoda that offers online accommodation reservation flight ground transportation and attractions. In addition the company operates KAYAK an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations as well as reservation management services to restaurants. Further it offers travel-related insurance products payment facilitation and restaurant management services to consumers travel service providers and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk Connecticut.

Quality Checklist 7/8

5Y Shares Out Change < 0%
ROIC > 10%
Current Ratio > 1
Quick Ratio > 1
Net Margin > 10%
Past Net Income CAGR > 0%
Est. EPS Growth > 5%
Debt/Equity < 1
0.0%of Portfolio

My holdings

Day change:
Total change:
Shares:
Cost basis:
Market cap: $144.13(B)
EV: $145.91(B)
Total Equity: $-5.58(B)
Earnings date: Apr-30-2026
P/E: 27.33
Forward P/E: 17.00
P/FCF: 15.97
P/S: 5.49
P/B: N/A
EPS: $166.5
EPS (fwd): $267.7
FCF/share: $284.9
Revenue/share: $829.4
Book value/share: $-174.9
ROIC: 39.0%
ROA: 17.8%
ROE: N/A%
Debt/Equity: 1187
Current Ratio: 1.30
Gross margin: 87.4%
Operating margin: 34.5%
Net margin: 20.1%
Dividend/share: $38.4
Div. yield: 0.84%
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BKNG Valuation & Price Targets

Current Price
$4550

Favorite Valuation Methods

PEvaluation
N/A
Analyst targets
N/A
DCF (2-stage)
N/A

More Valuation Methods

DCF (simple)
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DCF (exit mult.)
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DDM
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EPS growth
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Revenue growth
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Peter Lynch FV
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Graham No.
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PEvaluation

60% undervalued
Low
$5448
Mid
$7264
High
$9080
Current price
$4550
Fair P/E
Margin of safety
EPS
Market Model
ROICRevenue growthFCF MarginShares outstan...Debt/EquityDebt/EBITDA
Economic moat: Wide

EPS Estimates

LowAvgHigh#
FY+1256.8267.7281.930
FY+2297.3313.1333.229
FY+3329.0365.1400.416
FY+4368.0420.2479.95
FY+5423.0489.9571.45

Analyst Price Targets

29% undervalued
Low
$4495
Mid
$5850
High
$7746
Current price
$4550

Analyst Recommendations

Strong Buy6
Buy24
Hold8
Sell0
Strong Sell0

2-stage DCF

First Stage Duration: 5 Years
Starting Free Cash Flow
First Stage Growth Rate
LowMidHigh
Terminal Growth Rate
LowMidHigh
Discount Rate

Discounted Cash Flow

Forecast years: 5 Years
Terminal Growth Rate
LowMidHigh
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Discounted Cash Flow (exit mult.)

Forecast years: 5 Years
Exit FCF Multiple
LowMidHigh
Discount Rate
Free cash flow estimates:
Y+1 est.
Y+2 est.
0.00%
Y+3 est.
0.00%
Y+4 est.
0.00%
Y+5 est.
0.00%

Dividend Discount Model

Annual Dividend
First Stage Length (Years): 0 Years
First Stage Growth Rate
Final Growth Rate
Discount Rate

EPS Growth

Forecast years: 5 Years
Starting EPS
EPS Growth Rate
LowMidHigh
Final P/E
LowMidHigh
Discount Rate

Revenue Growth Valuation

Forecast Years: 10 Years
Base Revenue
Revenue Growth Rate
LowMidHigh
Final Net Margin
LowMidHigh
Final P/E Ratio
LowMidHigh
Discount Rate

Peter Lynch Fair Value

Earnings Per Share
Growth Rate

Graham Formula

Earnings Per Share
EPS Growth (7-10 years)
Government Bond Rate
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