NIKE Inc. together with its subsidiaries designs develops markets and sells athletic footwear apparel equipment accessories and services for men women and kids in North America Europe the Middle East Africa Greater China the Asia Pacific and Latin America. The company offers its products under the NIKE Jordan Converse Jumpman Chuck Taylor All Star One Star Star Chevron and Jack Purcell trademarks. It also provides a line of performance equipment and accessories including bags socks sport balls eyewear timepieces digital devices bats gloves protective equipment and other equipment for sports activities; and sports apparel as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers apparel and accessories; and markets apparel with licensed college and professional team and league logos. In addition the company offers consumer services and experiences including sport focused events and activations; fitness and activity apps; sport fitness and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate tennis and golf shops; and other wholesale accounts through NIKE-owned retail stores independent distributors licensees sales representatives and digital platforms. The company was formerly known as Blue Ribbon Sports Inc. and changed its name to NIKE Inc. in May 1971. NIKE Inc. was founded in 1964 and is headquartered in Beaverton Oregon.