TripAdvisor Inc. an online travel company engages in the provision of travel guidance products and services worldwide. The company operates through three segments: Brand Tripadvisor Viator and TheFork. The Brand Tripadvisor segment offers travel guidance platforms for travelers to discover generate and share authentic user-generated content in the form of ratings and reviews and opinions for destinations points-of-interest experiences accommodations restaurants and cruises. The Viator segment operates an online marketplace that connects travelers to discover and book tours activities and attractions from experience operators. TheFork segment provides an online marketplace which enables diners to discover and book online reservations at restaurants. The company was founded in 2000 and is headquartered in Needham Massachusetts.