Ulta Beauty Inc. operates as a specialty beauty retailer in the United States Mexico and Kuwait. The company offers branded and private label beauty products including cosmetics fragrance haircare skincare bath and body products professional hair products and salon styling tools through its Ulta Beauty stores shop-in-shops Ulta.com website and its mobile applications. It also provides beauty services including hair makeup brow and skin services at its stores. The company was formerly known as ULTA Salon Cosmetics & Fragrance Inc. and changed its name to Ulta Beauty Inc. in January 2017. Ulta Beauty Inc. was incorporated in 1990 and is based in Bolingbrook Illinois.